Developing digital products is increasingly important for companies today. Since it can be relatively complicated and tedious for outsiders to establish and develop a digital product in the existing company structures, I held a two-day workshop together with Nils Grannemann from IMF Hamburg at the Hamburg Media School in October 2020, in which we used rapid prototyping methods and solid business modelling to achieve digital innovations within a very short time.

The results were breathtaking. Every participant was able to come up with innovative ideas and develop a usable prototype, as well as the associated business model.